Firm, supportive, yet supple. Strikes a nice balance between soft and firm. Vacuum packed expertly. Really fun to watch it unroll and expand in literally 15 seconds! We also purchased a mattress topper to increase how comfortable it is.
The memo foam conforms to your body.The foam comes with a cool and warm side and I like the cool side, especially in summer. I like the surround zipper allowing you to remove the outer cover if it gets dirty - a great feature.